Privacy Policy
AX Momentum
Last updated: 26 September 2026
This product is designed for professional use. We treat your information accordingly. AX Momentum is built on a simple principle: your information is used to serve you, not to be sold, shared, or repurposed. We collect only what is required to deliver the product and improve your experience.
1. Who we are
AX Momentum is operated by Sevi Rich (trading as Amplify X, ABN 52 679 205 719), of Perth, Western Australia. We build tools that help professionals make clearer decisions and act with confidence in complex environments.
Contact: support@axmomentum.com
2. What we collect
We collect a limited set of information necessary to operate the product.
You provide:
- Name and email
- Onboarding inputs (role, industry, goals, challenges)
- Responses within coaching flows
- Actions you choose to track
Generated through use:
- Session activity (e.g. flows completed)
- Basic usage data to maintain performance and continuity
Payment details, where applicable, are handled by a third-party payment processor on the web. We do not store card information.
3. How we use it
Your information is used to:
- Deliver and personalise your experience
- Maintain continuity between sessions
- Manage your account and any associated membership on the web
- Communicate essential updates
We do not sell your data. We do not use your data for advertising.
4. Data handling
Your information is stored securely and only for as long as your account is active. We apply standard safeguards to protect data in transit and at rest. You may request deletion of your data at any time.
5. Your control
You can:
- Request access to your data
- Correct or update your information
- Request deletion
- Opt out of communications
Contact: support@axmomentum.com
6. Third-party services
We rely on a small number of providers to operate the product (including payment processing on the web, hosting, email delivery, and the automated systems used to personalise coaching responses). These services process data only as required to deliver the service, and are not permitted to use it for their own purposes.
7. Changes
We may update this policy as the product evolves. Material changes will be communicated.