Edge. Momentum. Foundation.

Build your
edge.

Most people do not fall short because they lack capability. They hesitate, wait, or do not have the right tool at the right moment. Amplify X closes that gap through AI leverage, practical execution, and entrepreneurial thinking built early. For professionals, for leaders, and for the next generation.

People do not fail because they lack intelligence. They lose momentum when they cannot turn intelligence into clear direction, powerful communication, timely action, and self-belief. Amplify X builds the tools that close that gap. For the professional navigating a complex organisation. For the leader who needs to move faster. For the next generation who needs to start stronger.

Lane 01

A decision system for the moments that define careers.

Live Nowclick to explore Momentum

The execution layer. Where thinking becomes action. A decision system built on proven frameworks, for professional women in mining, resources, heavy industry and corporate environments: personalised to your situation, your industry, and what needs to happen in the next 24 hours.

  • Handle tough conversations with precision
  • Negotiate salary, scope, and opportunities
  • Speak up and be heard in complex organisations
  • Reset your mindset and move from stuck to decisive
  • Make your work visible to the people who matter

Most coaching gives you knowledge. This builds behaviour. The difference is what happens after you act and what you do differently the next time the same moment arrives. That change does not come from reading. It comes from guided action, repeated.

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โšก
6
Coaching flows built on 20 years of lived leadership
"The gap between where you are and where you should be is not skill. It is hesitation. This is the tool that closes that gap."
Get Momentum, $20 AUD/month
Lane 02

AI leverage for leaders in complex environments.

Launching soon

Most people already have access to AI. You do not get ahead by knowing more about it. You get ahead by using it properly in the situations that actually matter. Amplify X Edge is a weekly system that helps senior leaders run their work more effectively: managing time, workload, and decisions, with AI as real leverage in your role.

  • Clarity on what actually matters so you stop working through everything
  • Better control of your time and workload: focus on outcomes, not just activity
  • AI as your analyst, challenger, prioritiser, synthesiser, and communicator
  • Weekly system: Filter, Focus, Act. 20 to 30 minutes. Applied immediately.
  • Built for senior professionals in mining, resources, heavy industry and complex environments
Join the Edge waitlist
๐Ÿ“ก
Weekly
Practical AI intelligence delivered to senior professionals in mining, resources and heavy industry
"The advantage goes to leaders who know how to use AI in their specific context before their peers do."
Join the waitlist
Lane 03

Entrepreneurial thinking for the next generation.

In development

The foundation layer. The same problem that holds back professionals starts early. Amplify X Foundation builds the clarity, self-belief, and entrepreneurial thinking that gives the next generation the tools to back themselves from the start: through project-based creative work, real problem-solving, and AI tools embedded from day one.

  • Project-based creative work: kids build and ship real things
  • Entrepreneurial mindset developed through doing, not studying
  • AI tools embedded from the start: future-ready by design
  • App-based learning combined with structured live programmes
  • Global partnerships with leading youth entrepreneurship organisations
Express interest
๐Ÿš€
Early
Build the capability before the world demands it
"The people who shape what comes next are the ones who build the capability for it early."
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Why consistent use matters

Most knowledge tells you what to do.
Consistent guided action changes who you are.

There is no book, framework, or piece of advice that changes behaviour on its own. What changes behaviour is doing the thing repeatedly, in real situations, with the right structure behind you. Return to Amplify X Momentum every time there is a moment that matters. That is where the shift from hesitation to action becomes permanent.

One product, two ways in.

All six flows, unlimited runs. Pick weekly or monthly billing.

Weekly
$6
AUD / week
Less than a coffee a week
All 6 flows, unlimited runs
Power Questions unlocked
Execution Loop: 24hr check-in
Session history
Weekly progress summary
Peer accountability locked
Try weekly
Cancel anytime
Most popular
Monthly
$20
AUD / month
Save vs paying weekly
All 6 flows, unlimited runs
Power Questions unlocked
Execution Loop: 24hr check-in
Session history
Weekly progress summary
Peer accountability locked
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Cancel anytime
Premium Plus
Premium Plus
Coming soon
Everything in Premium
Peer accountability pairing
Opportunity cost nudges
Progress tracking against your goals
Coach escalation
Personalised AI Coach
And more
Join the waitlist

The cost of hesitation in one real conversation almost always exceeds what Momentum costs in a year. This is the tool that closes that gap.

What comes next.

Three features that turn Amplify X Momentum from a coaching tool into a behaviour change system.

๐Ÿ‘ฅ
Premium Plus

Peer Accountability

Paired with someone working on the same challenges. Both of you see each other's commitments and follow-through. Structured nudges when either of you hesitates.

๐ŸŽฏ
Premium Plus

Coach Escalation

When AI is not enough, book a session with a vetted coach who already knows your history, your patterns, and exactly where to focus. No briefing required.

๐Ÿ’ฌ
Premium Plus

Personalised AI Coach

A coaching chat trained on your session history and patterns. It already knows who you are and what keeps getting in the way. Not a chatbot. A coach that knows you.

Sevi Rich
20+
Years leadership in mining and industry
15+
Years mentoring women
$4B+
Capital programs led
Sevi Rich
20 years leadership in mining, resources and heavy industry
Leader. Sponsor. Mentor. Diverse team builder.
Women in Mining advocate. Mathematician. AI and industry strategist.

Twenty years of leadership across mining, resources, and heavy industry. Capital programs at scale. Complex organisations. High-stakes decisions at every level. And through all of it, I kept learning the same thing: capability alone does not create success. You can be technically brilliant, strategically sharp, and genuinely hardworking and still lose opportunities because you are solving the wrong problem, waiting to be recognised, or not saying the right thing at the right moment.

The pattern I kept seeing in the women I mentored was never a lack of talent. It was women working incredibly hard but not clear on what they wanted, what their value was, or how to position themselves for what came next. Waiting to be noticed. Negotiating too late or not at all. Softening their voice in rooms where they should have owned the conversation. They had the capability. They needed the clarity, language, timing, and self-belief to convert it into opportunity. That is what Amplify X is built to deliver.

International Women's Day 2026

"The real leverage comes when we create the conditions for others to contribute meaningfully and scale that impact. That is where leadership shifts from development to value creation." For 15 years, those one-on-one mentoring conversations were changing careers. Amplify X is how that impact scales.

International Women's Day 2026

"Give to gain extends beyond mentorship into how we design organisations and how decisions are made within them. The real leverage comes when we create the conditions for others to contribute meaningfully and scale that impact. That is where leadership shifts from development to value creation."

Amplify X Momentum is how I scale those conversations. Every mentoring session I have ever had, distilled into a decision system that works at any moment, for any woman navigating a complex environment.

"The hardest moments in my career were not when I failed. They were the moments where I had the answer, saw the gap, knew the better move but did not say it clearly enough, early enough, or powerfully enough. I built Amplify X because I needed these tools when I was in those moments, and so did every woman I have ever mentored."
Mining and Resources Heavy Industry People leader Industry strategist STEM advocate Women in leadership Mathematician Mentor and sponsor

Get the AI edge in your role,
or fall behind the people who do.

A weekly system for senior leaders in mining, resources, heavy industry and complex environments. Filter what matters. Focus your time. Act on the right things. 20 to 30 minutes. Applied immediately. No noise. No theory without use.

Join the Edge waitlist

No spam. Unsubscribe anytime.

No spam. Unsubscribe anytime.

Get in touch

Let's talk.

Questions about Momentum, partnerships for Foundation, or interest in the Edge system. Reach out directly.

contact@amplify-x.co

Connect with Sevi on LinkedIn

linkedin.com/in/sevirich

Edge. Momentum.
Foundation.

Start with Amplify X Momentum. Six coaching flows. Unlimited runs. Your first coaching result in under two minutes.

Get Momentum, $20 AUD/month